In a fusion of global luxury and local flavour, renowned Champagne House Veuve Clicquot is set to shake up the landscape of food and wine pairing in Aotearoa this spring. Running for four weeks from October 18, the Veuve Clicquot Burger Challenge involves an estimated 24 restaurants across the country tasked with crafting a unique burger that pairs to perfection with Veuve Clicquot Yellow Label. From classic to daring, these creations will cater to a diverse range of tastes, ensuring there’s a burger for every palate.

Veuve Clicquot’s rich heritage dates back some 250 years but it was a 1964 advertisement in The New Yorker, depicting a Veuve Clicquot bottle next to a classic burger, that this new challenge drew its inspiration from. Champagne and burgers, once considered an unconventional match, have evolved and the Veuve Clicquot Burger Challenge underscores the notion that luxury can be found in simple pleasures — a symbiotic meeting of accessible and aspirational.