What began as a joke, labelling Hamilton as New Zealand’s ‘city of the future’, has developed into a reality with the Waikato region cultivating a tech sector worth more than $1.15 billion.

The Cultivate Trust, whose members are at the heart of Waikato’s tech sector, has launched the Tech in the Tron initiative aimed at addressing the increased staffing required of a booming sector.

Since it began in late July, Tech in the Tron has had over 1 million engagements and created 2.5 million impressions across various social media channels.

It aims to attract 500 workers and their families from across New Zealand and the world to live and work in Hamilton and the wider Waikato region. It also hopes that growing the local industry will entice global tech companies to set-up a presence in Hamilton.